It's What's On The Inside That Counts

Posted: Jul 10 2014

I know what you’re thinking….here we go, another post and marketing pitch with hot babes and jewelry. As much as the brand image of Geoffrey Scott is selling a lifestyle, albeit sexy, it is also what’s on the inside that counts.

Several years ago when I began to develop my jewelry line, I never set out to create environmental change. From using expensive, premium packaging, excessive paper marketing materials and the use of fresh, virgin-mined precious metals and gemstones – you name it, we wasted it.

Upon relocating to Encinitas and being surrounded by progressive companies that are both socially and sustainability driven, I felt empowered to create the change within my brand. Having done my fair share of refining precious metals over the years, I knew I always had access to these recycled metals – why had I not made it a point to utilize them to date??

In 2012 when I really started define the Geoffrey Scott brand for the marketplace, my main focus was to partner with a factory that could not only produce my creations using premium hand-craftsmanship, but do so using 100% recycled and refined precious metals as well as Fair Trade gemstones. We are lucky enough to be working with a small production family operation in Jaipur, India that not only meets our needs, but also provides a quality living and working environment for their artisans.

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Metal mining is one of the most environmentally destructive types of mining, with up to 20 tons of ore required to produce enough for a single ring. As part of our commitment to environmental responsibility, Geoffrey Scott uses recycled precious metals in all of our fine jewelry and over 90% of our fashion jewelry. We guarantee that quality and longevity of these metals is not compromised through the refining process.

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In addition to our use of recycled metals as the main step towards green certification, packaging was of utmost importance.  After seeing and creating years of waste in expensive, synthetic jewelry boxes, continuing in that direction was not for me. We chose a two part packaging solution that was not only functional, but sustainable and on trend. Our natural cotton interior bag that houses your treasures at home or while traveling not only protects your Sterling Silver items from the elements, but their ease of use and storage assure they will not be tossed into the landfill. Our exterior box is made from 100% post-industrial raw materials, has a chemical free manufacturing process, ZERO manufacturing waste or water usage and is 100% recyclable by end user – AND it ain’t bad looking if I don’t say so myself.

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So next time you see something on Facebook or Instagram from Geoffrey Scott, remember the beauty is not only skin deep. Help us to create the change our children deserve {and need} to see. Recycle, reuse, reduce.

Cheers!

Geoffrey

 

 


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